Inside The Minds information is directed to the media, seeking to create greater awareness for various products and companies and services. The only way you can distinguish them and make one stand out from another – and get them onto a short list for the media – is by having a real knowledge of the product itself and the company, as well as a real understanding of the media you are dealing with. Reporters can tell very easily if the person they are talking to doesn’t really understand the industry or the product itself. Likewise, in trying to gain greater awareness.
