Inside The Minds You want to make sure that if the reporter has time to read only your first paragraph, he’ll get your news. There are many ways to distribute press releases. If you do it in-house (the most cost-effective, yet time-consuming method), make sure you send them the way your editors and analysts most prefer – mail, fax, e-mail, or courier. If you decide to use a newswire distribution service, research your options, and find the service that best reaches your intended markets for the lowest price. You may have to supplement your distribution through in-house methods anyway, depending on.
