Inside The Minds practitioners. Right now we do have an APR accreditation that the Public Relations Society of America offers, but it is strictly voluntary. Public relations agencies should also avoid taking on questionable clients, as this may create divisiveness within the agency and crises of conscience for their employees. I feel strongly also that public relations agencies should not do spec PR programs for prospective clients because, essentially, we are just giving away our work, our intellectual property, and devaluing it in the process for the sake of winning a piece of business. PR agencies should also be paid royalties.
