The Magic “Why?” “The ideal way to work on a project is to ask a question you don’t know the answer to.” —Francis Ford Coppola In this chapter we will look at how you can use one powerful little word to help you decide what specific project to write and how to write it: “Why?” If you’ve ever dealt with a young child, you’ve heard that word a lot. In that case, it probably nearly drove you crazy; in this case, it becomes a valuable writing and motivational tool. It also prepares the way for the chapters that follow, which.