“Tell me what it’s about first,” the VIP says. “Then I can decide whether or not to read it. You have until we reach the 35th floor.” Uh-oh. You begin, “Well, it’s about this man, he has a great life in most ways—a happy marriage, two lovely children, a good job, you know, something in the City, he makes a good living, and his health is fine, too.” You’re already passing the 10th floor and the VIP’s eyes are starting to glaze over just a tiny bit. “But he has a problem—by the way, his name is Bob Finster,.