The Podcast Consumer Revealed 2008 The Arbitron/Edison Internet and Multimedia Study Tom Webster - Vice President, Strategy and Marketing Edison Media Research April, 2008 The Arbitron/Edison Media Research Internet and Multimedia Study - 2008 • 1,857 Telephone Interviews were conducted in January 2008 • National Random Sample • Fall 2007 Arbitron Diarykeepers • Supplemental Random Digit Dial to cover certain geographies where diaries were not available.