what is social media? an e-book by Antony Mayfield from iCrossing updAted image: weather project bw 01 by: nick winchester ContentS introduCtion What iS SoCial media? the neW meanS of produCtion and diStribution hoW SoCial media WorkS hoW SoCial netWorkS Work hoW blogS Work hoW WikiS Work hoW podCaStS Work hoW forumS Work hoW Content CommunitieS Work hoW miCro-blogging WorkS hoW SeCond life WorkS about iCroSSing about the author Creative CommonS Copyright gloSSary uSeful WebSiteS 2 4 5 8 11 14 16 19 21 23 24 27 28 31 32.