Introducing a persuasive idea or action requires that you capture a reader’s interest. Your introduction becomes your hook. There are several ways to introduce a persuasive paper, but we’ll just look at the three most common and most useful. A Startling Statistic Nothing works quite so well to catch someone’s interest than a simply amazing statistic. For instance, in the environmental essay, the fact that each one of us creates four pounds of garbage each and every day is enough to grab anyone’s attention. Follow that statistic with the statement that the United States has an urgent need to control waste.