Changes in regional economic environment, progress of science & technology, and socio-political changes will all cause the local feature under the perspective of Marketing Places to be affected. A place is a modern country, a geographical & political space in physical terms. | MARKETING PLACES Session 5 CONCEPTS ABOUT A PLACE UNDER THE PERSPECTIVE OF MARKETING PLACES Session 5: Concepts about a place under the perspective of Marketing Places 2 1 1. Contents of knowledge participants should acquire: a/. What a place means? b/. Influence of regional economic, scientific & technological, socio- political environment on a place. c/. Characteristics of a place. Session 5: Concepts about a place under the perspective of Marketing Places 3 a/. What a place means? − A place is a modern country, a geographical & political space in physical terms. − A region with cultural, historical and national elements. − A central city and surrounding residential areas. − A market with identifiable attributes. − A base for local industry, and an agglomorate of quasi- industrial trades and their suppliers. − A psychological feature of the relationship among those people inside the place and their views of those outside. Session 5: Concepts about a place under the perspective of Marketing Places 4 2 b/. Influence of regional economic, scientific & technological, socio- political environment on a place. Changes in regional economic environment, progress of science & technology, and socio-political changes will all cause the local feature under the perspective of Marketing Places to be affected, thus subject to change: - Infrastructure, - Energy, - Information, - Economic, financial,Session 5: Concepts about and a place underpolitical the crisis perspective of Marketing Places 5 c/. Characteristics of a place A place in terms of administrative geography may have several forms with models different in characters, depending on the nature of a particular market: - Tourism, - Industry, - Commerce and services, - Residence, - Culture and education, - Labor, - Religion, -etc. Session 5: Concepts about a place under the perspective of Marketing Places 6 3 Session 6 Principles of Marketing Session 6: Priinciples of Marketing 7 1. What Marketing Places means? 2. The .
