part: advertising and the internet Business Benchmark helps students get ahead fast with their Business English vocabulary and skills and gives them grammar practice in business contexts. It also helps students prepare for an internationally recognised Cambridge ESOL Business English exam, using real exam papers from Cambridge ESOL. Teachers can choose from the BEC edition or the BULATS edition at the right level for their students. | Advertising and the Internet Getting started Discuss this question in small groups. How Why would you use the Internet when buying each of these products or services You can choose from options in the box and use ideas of your own. 1 a car 2 a computer 3 a holiday 4 a course of study . for an MBA 5 a book 6 groceries 7 a house 8 a cinema ticket a to check prices b to find the nearest retailer dealer c to customise the purchase d to compare different products e to check availability f to track delivery g to make a reservation h to make the final purchase Internet sales Listening You will hear part of a radio programme in which five people talk about why they used the Internet to buy things. 17 For each person write down the product or service they were buying from the list 1 -8 above and how they used the Internet from the list a-h above . Product Service Why used Internet Bruce Tanya Paddy Petra Salim Task tip You will hear each extract twice. When you listen the first time try to complete as much as possible of both columns - don t do one column the first time you listen and the other the second time. The second time you listen check your answers and fill in the gaps you haven t managed to complete yet. Talking point Discuss these questions in pairs. Do you ever . click on banner ads filter out online ads . in pop-up boxes click on sponsored links when using a search engine use online yellow pages or classified ads 50 Advertising and the Internet Please purchase PDF Split-Merge on to remove this watermark. Reading 1 You will read an article about how customers and manufacturers are using the Internet to buy and sell cars. Skim it and decide which paragraph a-g explains 1 how car buyers use the Internet to decide which car they want. . . 2 how much interest the Internet arouses amongst customers as opposed to other forms of advertising. 3 how people bought cars in the past. 4 how the Internet can be used for obtaining customer feedback. .
