The Daily Perc (TDP) is a specialty beverage retailer. TDP uses a system that is new to the beverage and food service industry to provide hot and cold beverages in a convenient and time-efficient way. TDP provides its customers the ability to drive up and order (from a trained Barista) their choice of a custom-blended espresso drink, freshly brewed coffee, or other beverage. TDP is offering a highquality option to the fast-food, gas station, or institutional coffee. | Source: TABLE OF CONTENT Executive Summary . 3 Objectives 4 Mission. 4 Keys to Success 4 Company Summary . 5 Company Ownership 5 Start-up Summary. 5 Company Location and Facilities 7 Products . 8 Product Description 8 Competitive Comparison. 8 Sourcing. 8 Technology . 8 Future Products . 8 Market Analysis Summary. 10 Market Segmentation .
