Experiences differ from services • Experiences and services are distinct offerings. • Experiences are as distinct from services as services are from products. • Services are performed for the person (or property), experiences happen within the person. • A result (benefit) of the paid experiences is the creation of a lasting memory. To an extreme, experiences even change the individual(transformation). The individual pays not just foranother product or service, but the experience. | Outline for Discussion Understand the customer develop a profile Determining who has the power to buy and why they buy Break for lunch 12 15 pm Developing a customer product matrix Small Group Exercise Company analysis SWOT Ềllllầ Develop a Customer Product Matrix Customer I Product .
