Thương mại điện tử (TMĐT) là nơi kinh doanh giao dịch diễn ra qua viễn thông mạng lưới, đặc biệt là Internet. Thương mại điện tử y mô tả việc mua và bán các sản phẩm, dịch vụ và thông tin qua máy tính mạng lưới bao gồm cả mạng Internet. | Chapter 1 Foundations of Electronic Commerce Learning Objectives Define electronic commerce and describe its various categories Distinguish between electronic markets and inter-organizational systems Describe the benefits of electronic commerce to organizations, consumers, and society Describe the limitations of electronic commerce Understand the forces that drive the widespread use of electronic commerce Describe and discuss the changes that will be caused by electronic commerce Discuss some major managerial issues regarding electronic commerce Opening Vignettes: Intel Corp. and Happy Puppy Intel Corporation Business-to-business (B2B) products selling Customer service Purchasing from and dealing with suppliers Happy Puppy Retailing company’s games Marketing others’ games Business-to-consumers (B2C) Definitions and Content of Field Electronic Commerce (EC) is where business transactions take place via telecommunications networks, especially the Internet. Electronic commerce . | Chapter 1 Foundations of Electronic Commerce Learning Objectives Define electronic commerce and describe its various categories Distinguish between electronic markets and inter-organizational systems Describe the benefits of electronic commerce to organizations, consumers, and society Describe the limitations of electronic commerce Understand the forces that drive the widespread use of electronic commerce Describe and discuss the changes that will be caused by electronic commerce Discuss some major managerial issues regarding electronic commerce Opening Vignettes: Intel Corp. and Happy Puppy Intel Corporation Business-to-business (B2B) products selling Customer service Purchasing from and dealing with suppliers Happy Puppy Retailing company’s games Marketing others’ games Business-to-consumers (B2C) Definitions and Content of Field Electronic Commerce (EC) is where business transactions take place via telecommunications networks, especially the Internet. Electronic commerce describes the buying and selling of products, services, and information via computer networks including the Internet. The infrastructure for EC is a networked computing environment in business, home, and government. E-Business describes the broadest definition of EC. It includes customer service and intrabusiness tasks. It is frequently used interchangeably with EC. A global networked environment is known as the Internet A counterpart within organizations, is called an intranet An extranet extends intranets so that they can be accessed by business partners. Definitions and Content of Field (cont.) Pure Vs. Partial Electronic Commerce Three dimensions the product (service) sold [physical / digital]; the process [physical / digital] the delivery agent (or intermediary) [physical / digital] Traditional commerce all dimensions are physical Pure EC all dimensions are digital Partial EC all other possibilities include a mix of digital and physical dimensions Physical agent Digital
