E-business Part 3 of 3: Online industries | E-Business ( 3/3) Amy Feng E-mail: a827120@ Online Industries 2 1 Introduction • Every major industry has used the Web to enhance business practices and create new markets and distribution channels • Providing unique and highly targeted information is a key to developing site traffic 3 Retailing on the Web • Retail store • Purchases goods from a wholesaler, marks up the price and then offers the products to consumers • Online retailers can communicate easily with suppliers, shipping companies and customers • Most Web retailers use the shopping-cart model exclusively • Other Web retailers integrate other models such as the auction model or price-comparison model 4 2 Retailing on the Web (cont.) • E-tailers often offer lower prices to generate brand awareness and increase site traffic • Consider if short-term losses equal long term success • Examples: • • • • 5 Retailing on the Web (cont.) 6 3 Retailing on the Web (cont.) 7 Retailing on the Web (cont.) 8 4 Medical Services Online • The Web gives consumers access to case studies, medical journal articles and doctors who can answer questions • Health Insurance Portability and Accountability Act (HIPAA) • Requires medical offices and other healthcare related agencies to perform many of their administrative tasks online • Examples: • WebMD • • 9 Medical Services Online (cont.) WebMD home page. (Copyright © 2000 WebMD Corporation. Reprinted with permission.) 10 5 Online Travel • Customers now have the power to bypass a travel agent • Discounts and low fares available online • Name-your-price for tickets, hotels and car rentals • “Last minute” fares often lower online • Examples: • • Travelocity • 11 Online Travel (cont.) Travelocity home page. (Courtesy of Travelocity.) 12 6 Transportation and Shipping • The Internet adds efficiency and convenience to traditional shipping and logistics • Load Matching • .
