Tham khảo tài liệu 'giáo trình marketing nghiên cứu - phần 14', kinh doanh - tiếp thị, tiếp thị - bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Data Collection in the Field, Nonresponse Error, and Questionnaire Screening Nonsampling Error in Marketing Research Nonsampling error includes All types of nonresponse error Data gathering errors Data handling errors Data analysis errors Interpretation errors Ch 14 Possible Errors in Field Data Collection Field worker error: errors committed by the persons who administer the questionnaires Respondent error: errors committed on the part of the respondent Errors may be either intentional or unintentional. Ch 14 Data Collection Errors Ch 14 Possible Errors in Field Data Collection: Field-Worker Errors Intentional field worker error: errors committed when a data collection person willfully violates the data collection requirements set forth by the researcher Interviewer cheating occurs when the interviewer intentionally misrepresents respondents Leading respondents occurs when the interviewer influences respondent’s answers through wording, voice inflection, or body . | Data Collection in the Field, Nonresponse Error, and Questionnaire Screening Nonsampling Error in Marketing Research Nonsampling error includes All types of nonresponse error Data gathering errors Data handling errors Data analysis errors Interpretation errors Ch 14 Possible Errors in Field Data Collection Field worker error: errors committed by the persons who administer the questionnaires Respondent error: errors committed on the part of the respondent Errors may be either intentional or unintentional. Ch 14 Data Collection Errors Ch 14 Possible Errors in Field Data Collection: Field-Worker Errors Intentional field worker error: errors committed when a data collection person willfully violates the data collection requirements set forth by the researcher Interviewer cheating occurs when the interviewer intentionally misrepresents respondents Leading respondents occurs when the interviewer influences respondent’s answers through wording, voice inflection, or body language Ch 14 Possible Errors in Field Data Collection: Field-Worker Errors Unintentional field worker error: errors committed when an interviewer believes he or she is performing correctly Interviewer personal characteristics occurs because of the interviewer’s personal characteristics such as accent, sex, and demeanor Ch 14 Possible Errors in Field Data Collection: Field-Worker Errors Interviewer misunderstanding occurs when the interviewer believes he or she knows how to administer a survey but instead does it incorrectly Fatigue-related mistakes occur when interviewer becomes tired Ch 14 Possible Errors in Field Data Collection: Respondent Errors Intentional respondent error: errors committed when there are respondents that willfully misrepresent themselves in surveys Falsehoods occur when respondents fail to tell the truth in surveys Nonresponse occurs when the prospective respondent fails to take part in a survey or to answer specific questions on the survey Ch 14 .
