Vocabulary Media and Marketplace words_05

Tham khảo tài liệu 'vocabulary media and marketplace words_05', ngoại ngữ, ngữ pháp tiếng anh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | MEDIA AND MARKETPLACE WORDS Trademarks Manufacturers create certain names and pictures and place them on their products. These trademarks identify the product. The manufacturers hope a catchy appealing exciting trademark will become familiar to consumers. The trademark is a part of a company s advertising campaign. It aims to create a demand for the product. Trade names often suggest qualities the manufacturers want customers to associate with their products. Think about the qualities implied by car names such as Mustang Mountaineer Escape and Wrangler. Both manufacturers and advertisers can pack a lot of attractive ideas into one short name Some trade names are so catchy that they ve become part of our language. Words such as zipper aspirin and thermos were once trade names. Now they are used as common nouns to name a whole class of items. Other trade names are in such common use that they are often listed in dictionaries. Names such as Scotch Tape Levi s Band-Aid and Kleenex are registered trademarks. Such names are licensed to a particular manufacturer. But these names are so familiar that they re often used for all items of the same type. Many famous trade names have interesting origins. Where do you think graham crackers got their name If you guessed the product was named after a person called Graham you are right. Actually the crackers are made from a whole wheat flour once known as graham flour. That was the kind of flour preferred by Sylvester Graham who thought it made delicious baked goods. When it comes to cameras the trade name Kodak comes to mind. George Eastman an American industrialist invented the popular Kodak camera. He created its name by taking the first letter of his mother s maiden name K and trying it in combination with other letters. He finally settled on the letters KODAK. Product logos and designs become as well-known as the trade names. Think about the familiar peacock that serves as a TV network s logo. This image suggests pride. Some .

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