Marketing deals with identifying and meeting human and social is a societal process by which individuals and groups obtain what they need through creating , offering and freely exchanging products and services of value with others. | Course Outline Lecture 1 Marketing Principles Lecture 2 Market Segmentation and Target Markets Lecture 3 Consumer Buying Behavior and Decision Making Lecture 4 Marketing plan Lecture 1 Content Definitions Concepts Difference between Marketing Selling The Marketing Environment The Marketing Mix The Marketing .
