Tham khảo tài liệu 'english language tests-intermediate level's archivegroup influences on the consumer', ngoại ngữ, toefl - ielts - toeic phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | English Language Tests-Intermediate level s archive Group influences on the consumer 1. Dr. Lars Perner of the Marshall School of Business reminds us that humans animals and individuals greatly influence each other. u incorrigibly u incredulously u inevitably u inherently 2. A useful framework of analysis of group influence on the individual is the so-called reference group the term an individual uses a relevant group as a standard against which oneself is compared. u about u from u out u up 3. Reference groups come in several different forms the .reference group refers to those others against whom one would like to compare oneself for example many firms use athletes as spokespeople and these represent what many people would ideally like to be. u aspirational u deferential u experiential u potential groups include people who more realistically represent the individuals current equals .
