Tham khảo tài liệu '175 high-impact cover letters phần 5', ngoại ngữ, kỹ năng viết tiếng anh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 175 High-Impact Cover Letters about those features most important to the buying decision. The result is no sale The successful sales representative by contrast first determines what product attributes are most important to the buyer s purchasing decision. By focusing the sales presentation on these motivating factors the representative substantially increases probability of a sale. BEN FRANKLIN BALANCE SHEET A good technique to use when preparing to write an advertising response cover letter is the Ben Franklin Balance Sheet. This approach is used to qualify the buyer the employer and to force yourself to focus only on those candidate qualifications that are important to the employer s hiring decision. To use this approach draw a line down the center of a blank piece of paper. Label the left column Employer s Requirements. Title the right column My Qualifications. Now carefully review the employment advertisement line by line and list each of the employer s specific requirements on the left side of your balance sheet. Prioritize these key requirements on the basis of the emphasis the employer appears to place on each in the ad. Key terms such as must have prefer highly desirable provide strong clues about the importance the employer attaches to certain candidate qualifications. Also the order in which these qualifications appear in the advertisement frequently indicates their relative importance. Often the most critical qualifications are listed first with the least important listed last. Now using your resume prepare a corresponding list of those qualifications you possess that coincide with the employer s requirements. Record them on the right side of your balance sheet under the heading My Qualifications and adjacent to the relevant Employer s Requirements. This simple analysis will help you write a very effective cover letter specifically tailored to the needs of the employer. The basic data are readily available and are organized in the order of greatest .
