Tham khảo tài liệu 'business options students book phần 6', ngoại ngữ, ngữ pháp tiếng anh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 12 Performance BUSINESS SKILLS Company performance Q Look at the photos and mark them in chronological order. Then discuss these questions with other members of the group 1 To what extent is the image a company wants to project influenced by current fashions and ideas 2 How much do you think a company s performance is influenced by its perceived image 3 How difficult is it for a company to change both its self perception and its image to the public @ Rank the following in order of importance in terms of impact on company performance. I I product I service in itself I I cost of product service brand image I 1 planning I I marketing and sales force I I political climate I I customer support I I others you decide - Discuss your own company s performance in relation to these factors. - What parameters do you use to gauge the performance of another company 109 12 Performance Financial statements Q Listen to the introduction to a chairman s statement to his company s shareholders. 1 Were profits for this year better than any other preceding year 2 By what percentage were profits up this year on last year 3 What reduced profits in the first half of the year 4 How many years has the company been in the top ten of the Fortune 500 5 The chairman talks of an alliance and a strategic joint venture. Is he talking about the same thing or two different things 6 Which two major trading zones has rhe company been expanding into 7 In what sector does the company work Q Match these financial terms with their meanings I assets a initial investment made by company shareholders 2 issued share capital b trade credits bank overdrafts loans etc. 3 liabilities c profit before financing from main business of company 4 net income d land buildings debtors stock investments etc. 5 operating profit e profit after tax for period in question 6 overheads f operational costs excluding direct costs material and labour 7 reserves g tax on the value at each stage in processing of production service
