Tham khảo tài liệu 'marketing nghiên cứu thị trường phần 8', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Sampling Techniques Probability Sample Probability sample where researchers randomly choose areas of geographic clusters before random cluster selection Simple Random Sample Stratified Sample Cluster Sample Sampling Techniques ---- LIr ------z-z--- Nonprobability Sample Arbitrary sampling technique where respondents have an unknown or zero chance of being chosen for the sample The Marketing Research Process _ ỉ . .-Sampttng Techniques -L. ._ . - ._ L- _. -L-- - --- ._ . - - - Nonprobability Sample I Nonprobability sample where researches choose respondents based on ease of availability of respondents Convenience Sample - I
