Tham khảo tài liệu 'personal brand week phần 3', ngoại ngữ, ngữ pháp tiếng anh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Personal Brand Week Your Online Personal Brand Thursday worksheet Why is an online personal brand important You have many opportunities to create your own personal brand including on the Web. Never forget that professional networking contacts might be checking you out online. Are you happy with what they will discover when they Google your name Just as you work hard to build a strong résumé and in-person presence you have to put equal time and effort into developing a professional online presence. Promoting yourself virtually is no longer optional. While there are many places to interact and promote yourself online three websites stand out as essential venues for personal branding LinkedIn Facebook and Twitter. Here are rules to follow and actions to take for each of these sites. If you re active on other social networks or online communities you can use these tips as a guideline for those sites as well 1. LinkedIn LinkedIn is the world s largest professional online network. It is the place to build a professional online profile and to network with the site s 60 million members. The following tips are adapted from Grads. likely changing to the training site for students using LinkedIn Build a 100 complete profile You can t build connections if people don t know you exist or what you have to offer. Your LinkedIn profile is your online business card and résumé introducing you to new people and showing friends and family your professional side. Display an appropriate photo Remember that LinkedIn is not Facebook or MySpace. If you choose to post a photo and LinkedIn recommends that you do select a professional high-quality headshot of you alone. Party photos cartoon avatars and cute pics of your puppy don t exactly project professionalism. Include all of your experience One of the most valuable aspects of LinkedIn is the way it connects you with former classmates and colleagues. You re alerted when someone joins LinkedIn from your .
