Tuyển tập các báo cáo nghiên cứu khoa học của trường đại học cần thơ trên tạp chí nghiên cứu khoa học đề tài: NGHIÊN CỨU THỊ TRƯỜNG CÁC SẢN PHẨM THUỶ SẢN Ở TỈNH CÀ MAU. | Tạp chí Nghiên cứu Khoa học 2006 247-258 Trường Đại học Cần Thơ NGHIÊN CỨU TH Ị TRƯỜNG CÁC SẢN PHẲM THUỶ SẢN Ở TỈNH CÀ MAU Nguyễn Thanh Toàn1 ABSTRACT This study was carried out from March 2002 to May 2004 aiming to provide the important market information of aquatic products producedfor a further development of fishery sector in Ca Mau province. The methods of SCP analysis Structure Conduct and Performance and 4Ps theory Product Price Place Promotion were used to analyse the data from collected 216 questionnaires. In addition effective marketing activities criteria of selection of the seller and buyers bilateral relationships as well as SWOT Strength Weakness Opportunity and Threat were also used in the analysis. The results shown that the marketing network of aquatic products has been established in Ca Mau province. About 56 of total aquatic production was supplied to market from fishing activities and other 444 was from aquaculture. A half and 25 of the total products were supplied directly to fish processing companies and wholesalers respectively. The remaining was supplied directly to domestic consumers. About of the production from processing companies was directly exported while the wholesalers and middlemen sold 50 of their production to domestic consumers. For any further development of the fishery sector in the province three most important things need to be improved. They are i better organisation and management of the markets ii more appropriate planning in both fishing and aquaculture and iii more investment given to the reservation processing and marketing of aquatic products. Keywords Aquatic products market market structure market channels Title Marketing research of the aquatic products in Ca Mau Province TÓM TẮT Nghiên cứu cứu này được thực hiện từ tháng 3 năm 2002 tới tháng 5 năm 2004 nhằm góp phần cung cấp các thông tin cần thiết về thị trường cho việc phát triển ngành thủy sản của tỉnh Cà Mau. Phương pháp phân tích SPC là lý thuyết 4P về .
