Tham khảo tài liệu '193 ý tưởng marting phần 4', kinh doanh - tiếp thị, tiếp thị - bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 113. Put your company name phone number web page URL and e-mail address on everything you distribute. If they lose your business card or letter they may save some other piece of literature that is easily accessible. Having this information on every piece of literature makes it easier for your customers and prospects to contact you. 114. Encourage prospects to contact you by posting an offer for free information on newsgroups listservs and discussion boards. I once found a free list of e-mail addresses for high-tech media and journalists which was posted on America Online. Since our company was in the high tech public relation business I knew the people interested in this information would also be our prospects. I posted a short list of the media contacts to a listserv of software marketers. I also offered the rest of the list to anyone who e-mailed me a request. Within a couple days I had over 50 high tech marketers sending me a request to which I simply pasted the response which included the rest of the list a brief description about our company and an offer for 10 off our co-op mailing service. 115. Remind users who visit your web site to add it to their bookmark list. Sometimes web surfers get online without any purpose. It is during these times they visit the sites listed in their bookmarks. Give them a reason to come back with new content and remind them to add your site to their bookmark list. You will have a good chance of being added to their Web browsing menu of choice. 116. Participate in Internet Newsgroups and e-mail list discussions on topics of local interest or those that are related to your business. You can have friends evangelize your business by answering people s questions on these online discussion boards. And instead of advertising your business ask questions on a newsgroup that lead to a discussion about your business. Include you signature your name and company on the bottom on every newsgroup posting and e-mail. Note it s bad netiquette to
