Tham khảo tài liệu '193 ý tưởng marting phần 5', kinh doanh - tiếp thị, tiếp thị - bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Copyright 2002 Sam Decker Chapter 8 Marketing Communications 156. Create a pamphlet of useful free information related to your expertise. Place your company logo and phone number on the front and back of the pamphlet. Also briefly describe the benefits you offer potential customers and how they can contact you. Distribute your pamphlets at stores conferences community areas and anywhere else your target customers will be. Place them in waiting rooms places like doctors dentists quick-lubes auto repair shops beauty salon clinics etc. Buy an acrylic display case to hold the pamphlets that says FREE Take One 157. Use the back side of your business card. Print your services or products a discount coupon or an incentive for them to hand it to a friend. Here Batteries Plus uses the back side of their business card to offer the new customer or the prospect referred to by an existing customer with a number of benefits. 158. Achieve a two-color look in small printing quantities by printing reversed type on white paper and coloring in the letters with colored highlighters. While it may take time to highlight the text for several flyers it costs less than printing multiple colors. You could also use this technique on letters signs and gift certificates. 159. When a client raves about what a great job you ve done for her ask her to put it in a letter. You could even offer to draft the letter for them Include excerpts from her letter in your media kits brochure and other literature. 160. If your company name doesn t fully explain the benefits you offer customers write a brief description of your business under your company name or logo. Copyright 2002 Sam Decker 161. List your products or services on the side or bottom of your fax cover sheet. 162. Target different market niches by slightly modifying your marketing communications. McDonald s has different commercials for the Hispanic African American and Caucasian audience. McDonald s also has commercials featuring seniors kids
