Báo cáo - Cơ sở phương pháp luận phát triển hệ thống thông tin quản lý và hệ thống thông tin kế toán bán hàng trong các doanh nghiệp thương mại Luận văn - Giải pháp hoàn hiện hoạt động xây dựng chiến lược tại Ngân hàng Công thương Việt Nam | Building a Business from a Plan by Louis Feuer MA MSW he competition is heating up. Managed care companies are offering a variety of services and their need to get their message out continues to increase. Although we read much about selling services the process needs to begin with creating a marketing plan and understanding the importance of this effort. Selling often is described as a brief interaction with a potential customer but marketing relates to developing a strategic plan and focusing on both the future of your business and the objectives you intend to reach. You cannot sell anything until you ve done your homework. Marketing has a lot to do with homework Any company looking to remain a longterm player in the marketplace must develop a formal business outline and strategic plan for reaching its goals. The planning process cannot be completed in an hour but only after many hours of thinking studying and analyzing where you are and where you intend to go. Understanding the Competition The rrtost important aspect of any marketing effort is understanding the competition and what changes they have undergone in the past year or even just the past several months. These changes may reflect the mission of the organizations you are competing with now. Although the competition should not be your only guide for where the managed care business is going evaluating the actions of others is important because they may have completed some research or know something extra that will allow you to learn from their experience. When the mission of your organization is designed and clarified it should be shared with all levels of the organization. Having the team captain design one game plan and the players work on a different map makes little sense. Everyone in the organization should understand which product lines are most profitable which business should be turned down and which contracts should be pursued. These issues should be reviewed at staff meetings and everyone should .
