Nằm trong xu hướng học tiếng Anh hiện đại của thế kỷ 21, chương trình Tiếng Anh Học thuật lại mang một màu sắc mới lạ và thiết thực cho các bạn học sinh THPT và sinh viên. Sự thay đổi đầu tiên và cơ bản nhất của chương trình chính là xây dựng được nền tảng tiếng Anh học thuật phục vụ mục đích học tập và nghiên cứu của các bạn học sinh, sinh viên có dự định theo học tại giảng đường. | 114 Inger Askehave and Karen K. Zethsen Empowerment strategy 2 Axis of desire Parents should not worry about common ailments and should avoid unnecessary visits to the doctor. Axis of power Example of opponent Worries. Example of helper Specific knowledge about symptoms Axis of knowledge Boots provides you with information about the symptoms of common children s ailments and about relevant products Empowerment strategy 3 Axis of desire Parents should trust their instincts Axis of power Examples of opponent No obvious signs of serious illness if other people think you are overreacting family authorities . Examples of helper Your instincts a strong feeling that something is wrong your knowledge of your child. Axis of knowledge Boots encourages you to trust your instincts Table 3. Types of empowerment strategies in the Kids Health leaflet Empowerment strategy 1 Axis of desire Men should take preventive action to stay in tip-top condition Axis of power Examples of opponent men s usual lifestyle lack of knowledge of health issues. Examples of helper more exercise eat healthy foods lose weight stop smoking stop heavy drinking Axis of knowledge Boots provides relevant information to men Empowerment strategy 2 Axis of desire Men must learn to be open about not feeling mentally well Axis of power Example of opponent Suffer in silence. Example of helper don t suffer in silence Axis of knowledge Boots makes it clear that if you do not admit to feeling mentally unwell nothing can be done about it Empowerment strategy 3 Axis of desire Men should know that many awkward or embarrassing ailments are perfectly normal and therefore something they can easily discuss with their GP Axis of power Example of opponent Common belief that . sexual problems or diseases are embarrassing and only happen to you. Example of helper Knowledge . statistics emphasizing the frequency and normality of problems such as impotence chlamydia and hairloss Axis of knowledge Boots tries to make men .