Tham khảo tài liệu 'gmat reading episode 2 part 2', ngoại ngữ, ngữ pháp tiếng anh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Generated by Foxit PDF Creator Foxit Software http For evaluation only. 15 These three groups are rarely identical. An exception E They are used only when direct selling has not occurs occasionally in cases where customers for a reached the appropriate market segment. 2. According to the passage most consumer-goods markets share which of the following characteristics I . Customers who differ significantly from each other H . Large numbers of potential customers III. Customers who each represent a small percentage of potential sales A I only B H only C I and H only D H and I only E I H and I 3. The passage suggests which of the following about direct selling A It is used in the marketing of most industrial products. B It is often used in cases where there is a large program target. C It is not economically feasible for most marketing programs. D It is used only for products for which there are many potential customers. E It is less successful at directing a marketing program to the target audience than are other marketing approaches. 4. The author mentions trousers lines 9 and 11 most likely in order to A make a comparison between the program target and the program audience particular industrial product may be few and easily identifiable. Such customers all sharing a particular need are likely to form a meaningful target for example all 20 companies with a particular application of the product in question such as high-speed fillers of bottles at breweries. In such circumstances direct selling marketing that reaches only the program target is likely to be economically justified and highly specialized trade 25 media exist to expose members of the program target and only members of the program target to the marketing program. Most consumer-goods markets are significantly different. Typically there are many rather than few 30 potential customers. Each represents a relatively small percentage of potential sales. Rarely do members of a particular .
