Tham khảo tài liệu 'process selection - from design to manufacture episode 1 part 2', kỹ thuật - công nghệ, cơ khí - chế tạo máy phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 4 A strategic view Competitive product introduction processes Faced with the above issues some companies are currently making dramatic changes to the way in which new products are brought to market. The traditional engineering function led sequential product introduction process is being replaced by a faster and far more effective team based simultaneous engineering approach . For example the need for change has been recognized in TRW formerly Lucas Varity and has led to the development of a Product Introduction Management PIM process for use in all TRW operating businesses with the declared targets of reducing Time to market by 30 per cent Product cost by 20 per cent Project cost by 30 per cent. The generic process is characterized by five phases and nine reviews as indicated in Figure . Each review has a relevant set of commercial technical and project criteria for sign off and hand over to the next stage. The TRW PIM process effectively replaces the more conventional design methodology and provides a more business process orientated approach to product development. The process defines what the enterprise has to deliver. The phases the review points and the technical and commercial deliverables are clearly defined and the process aims to take account of market product design and manufacturing and financial aspects during each process stage. The skill requirements are defined together with the necessary supporting tools and techniques. The process runs across the functional structure and includes customer and supplier representation. The PIM process is owned by a senior manager and each product introduction project is also owned by a senior member of staff. Commercial Approvals Transfer Reviews Approval to Develop Opportunity Approval t 7 Evaluate Opportunity Product and Project Proposal Approval Proposal Acceptance Review OPPORTUNITY EVALUATION Phases of the PIP Approval to Commit Resources to Develop Opportunity DESIGN AND DEVELOPMENT .
