Điều này cho phép đặc tính của cuộc tranh luận công khai tiếng Iceland là thực sự 'mở rộng', 11 trong khi các cuộc tranh luận trong tiếng Estonia xuất hiện để được khá khiêm tốn trong Cả hai phân tích nội dung (định lượng), tập trung vào tác giả và nguồn tin tức. | 78 Piia Tammpuu a media study in Iceland more than 500 news and other items were published in a single newspaper a major Icelandic daily alone within twenty-eight months of the first reading of the bill on HSD in April 2000 until the granting of deCODE s licence for constructing the database in January 2000. This has allowed characterization of the Icelandic public debate as truly extensive 11 while the Estonian domestic debate appears to be rather modest in Both quantitative content analysis focusing on authors and news sources and on the distribution of risks and benefits constructed in the press as well as qualitative discourse analysis were applied as methods of research. While the content analysis enabled researchers to follow certain trends and shifts in the media coverage over the four-year period the more detailed analysis of texts allowed deconstruction of metaphors various tools of rhetoric and strategies of framing and contextualization applied by different groups in the public debate. Framing and contextualization of domestic debates The beginning of the domestic gene debate dates back to 1999 when the Estonian Genome Foundation was established. As explained in the press the aim of the Genome Foundation was to unify Estonian gene technologists working in different laboratories in order that Estonia would stay in the first rank of this rapidly developing field as well as to help the society understand where geneticists have arrived and where they will arrive Eesti Paevaleht on 27 January 1999 . From the very beginning of the domestic gene debate the initiators and proponents framed the idea of establishing a national gene bank in terms of both a necessity as well as a chance . On the one hand the idea of the genome project was presented in the global context of biotechnology and biomedicine as two rapidly developing and highly promising fields. On the other hand the idea was connected to linked with the post-socialist context of Estonia and
