Ví dụ, chủ tịch của Hiệp hội du lịch quốc gia Văn phòng sentatives người đại (ANTOR) tại Anh quan sát thấy rằng có rất ít sự quan tâm từ các đại lý tại roadshow điểm đến (, 8/6/05). | Distribution Other methods of training include familiarisation also referred to as famils and educationals tours to the destination and educational roadshow seminars. However the latter is losing favour with time-poor agents. For example the chairof theAssoci ahonof NationalTourismOfficeRepre-sentatives ANTORts-rp pUK ob setc edths-phe tnsee ievonylis-le in-ertsr from agsntr m deshnctioncoadphows s c 5 i ANTOR membersaece tshat thedryrftnc tavet pgrntcecdshowti probiMytying or fc erf. Agrrứrhruemrde dpsettydecrữityare not interested. Key points 1. Tourism distribution The distribution place element of the marketing mix is vastly different for marketers of tourism serviceathanforconpomer goods. Tourism distribution traditionally concerns the development and communication of package offerings through travel trade intermediaries such asto ur wholesalors airli nes and travel agents. Key approaches used by DMOs to educateinterm ediariesabout sackageogeh rtunftihs indh g husel oxcab nneu hbeel expos and trarnrn0 asogrammbu . 2. Traveirrade events Arguably the most effective means of stimulating meaningful dialogue with customers is personal selling Trade bhbwa provide an opportunity to use personal selling to launch new products services brands and facilities. DMOs with small budgets tend to favour such push strategios aet hg oettesat hgs todaa metndve sig Oppnrtusihae hclude trada exhibitisss abecia irtterestữeveHrasl eexhibftrobsjsuhnm sxchnne ss hnb ttheebel ucatrob seminass. Review questions Why have DMOs generally moved away from operating wholesale and or retail travel servicebh Design a two-day familiarisation visit to your destination for travel trade intermediaries. What areyouraed ectiveh Whatprc ucMraite-effs ge en madetharmao cbuer toeue businessea eetinvolved 285 This page intentionally left blank CHAPTER - g Public relations Advertising is what you pay for. editorial is what you pray for Trout Rivkin 1995 Aims The aims of this chapter are to
