Tham khảo tài liệu 'chương 11 nền kinh tế thông tin', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Chapter 11 The information economy David Begg, Stanley Fischer and Rudiger Dornbusch, Economics, 6th Edition, McGraw-Hill, 2000 Power Point presentation by Peter Smith but economics still provides a reliable framework to understand what is happening This is microeconomics in action The information revolution is here: e-Economics 11. Animation is set to automatic, with a 1-second delay. Use of the internet 11. See Section 11-1 in the main text, and Table 11-1. Anuimation is again set to automatic, with a delay. e-products An e-product: can be digitally encoded then transmitted rapidly, accurately and cheaply . music, films, books, sport Fixed costs of producing e-products are huge but marginal costs of distribution are tiny implying vast economies of scale 11. See Section 11-1 in the main text. Consuming information experience overload switching costs network externalities Four key features of e-products: 11. See Section 11-2 in the main text. . | Chapter 11 The information economy David Begg, Stanley Fischer and Rudiger Dornbusch, Economics, 6th Edition, McGraw-Hill, 2000 Power Point presentation by Peter Smith but economics still provides a reliable framework to understand what is happening This is microeconomics in action The information revolution is here: e-Economics 11. Animation is set to automatic, with a 1-second delay. Use of the internet 11. See Section 11-1 in the main text, and Table 11-1. Anuimation is again set to automatic, with a delay. e-products An e-product: can be digitally encoded then transmitted rapidly, accurately and cheaply . music, films, books, sport Fixed costs of producing e-products are huge but marginal costs of distribution are tiny implying vast economies of scale 11. See Section 11-1 in the main text. Consuming information experience overload switching costs network externalities Four key features of e-products: 11. See Section 11-2 in the main text. Experience products An experience good or service is one that must be sampled before the user knows its value information is nearly always new marketing needs careful attention free samples previews establishing reputation 11. See Section 11-2 in the main text. Information overload arises when the volume of available information is large but the cost of processing it is high screening devices become crucial 11. See Section 11-2 in the main text. Switching costs arise when existing costs are sunk so changing supplier incurs additional costs smart suppliers devise strategies for locking in their customers . air miles, supermarket reward cards 11. See Section 11-2 in the main text. Network externalities Suppose D1 represents the demand curve for a product exhibiting network externalities £ Quantity D1 P1 Q1 With price at P1, demand is limited. If price is reduced to P2, more people find the network attractive so not only is there a move along the demand curve, but there is
