Công nghệ thông tin là nhiều hơn chỉ các máy tính. Nó phải được quan niệm rộng rãi bao gồm các thông tin cũng như một quang phổ của các công nghệ xử lý thông tin. Một khái niệm quan trọng làm nổi bật vai trò của công nghệ thông tin là "chuỗi giá trị." Khái niệm này phân chia các hoạt động của công ty vào các công nghệ và kinh tế hoạt động riêng biệt nó thực hiện để làm kinh doanh (tiếp thị và giao hàng cho người mua,. | GetPedia 149 The information revolution is tranforming the nature of competition How information gives you competitive advantage Michael E. Porter and Victor E. Millar It is hard to underestimate the strategic significance of the new information technology. This technology is transforming the nature of products processes companies industries and even competition itself. Until recently most managers treated information technology as a support service and delegated it to EDP departments. Now however every company must understand the broad effects and implications of the new technology and how it can create substantial and sustainable competitive advantages. The authors of this article provide a useful framework for analyzing the strategic significance of the new information technology. They show how and why the technology is changing the way companies operate internally as well as altering the relationships among companies and their suppliers customers and rivals. They go on to identify three specific ways that the technology affects competition it alters industry structures it supports cost and differentiation strategies and it spawns entirely new businesses. They outline five steps to help managers assess the impact of the information revolution on their own companies. Mr. Porter is professor of business administration at the Harvard Business School. He is the author of the new best-seller Competitive Advantage Free Press 1985 and Competitive Strategy Free Press 1980 and he recently served on the Presidential Commission on Industrial Competitiveness. Mr. Millar is the managing partner for practice of Arthur Andersen Co. and is responsible for the professional practices of the firm worldwide. He has worked extensively with executives to increase their understanding of information in the management function. The information revolution is sweeping through our economy. No company can escape its effects. Dramatic reductions in the cost of obtaining processing and .
