bất kỳ công ty hàng đầu thế giới giảm mạnh từ đỉnh cao của sự thành công đến độ sâu của sự thất bại khi điều kiện thị trường thay đổi. Bởi vì họ đang bị tê liệt? Ngược lại, bởi vì họ tham gia vào quá nhiều hoạt động hoạt động của các loại sai. Đau khổ từ quán tính hoạt động, họ gặp khó khăn trong hoạt động của mình đã cố gắng-và-đúng, ngay cả khi đối mặt với sự thay đổi đáng kể trong môi trường. . | GetPedia HDD Hdr FROM THE HARVARD BUSINESS REVIEW OnPoint ARTICLE Why do some of the best companies languish when markets change Because they insist on doing only what has worked in the past. Why Good Companies Go Bad by Donald New sections to guide you through the article The Idea in Brief The Idea at Work Exploring Further. PRODUCT NUMBER 4320 THE IDEA IN BRIEF Why Good Companies Go Bad l any leading companies plummet from the pinnacle of success to the depths of failure when market conditions change. Because they re paralyzed To the contrary because they engage in too much activity activity of the wrong kind. Suffering from active inertia they get stuck in their tried-and-true activities even in the face of dramatic shifts in the environment. Instead of digging themselves out of the hole they dig themselves in deeper. Such companies are victims of their own success they ve been so successful they assume they ve found the winning formulas. But these same formulas become rigid and no longer work when the market changes significantly. When companies understand that action can be the enemy they are less likely to join the ranks of the fallen. Before asking What should we do and rushing into action managers should ask What hinders us They should look deeply at the assumptions they make about their business and industry. And they should pay particular attention to hallmarks of active inertia strategic frames becoming blinders processes hardening into routines relationships becoming shackles and values hardening into dogmas. THE IDEA AT WORK The following examples demonstrate the disastrous effects of active inertia Strategic frames become blinders. Strategic frames shape how managers view their business they help managers stay focused. But these frames can also blind managers to new options and opportunities. EXAMPLE After seven decades of uninterrupted growth Firestone reigned supreme in the . tire industry in the Michelin introduced the safer .
