Thực tế-finder. Những kẻ này đang làm trinh sát và không có kế hoạch về việc sử dụng phần mềm của bạn chỉ được nêu ra. Họ muốn có đủ chi tiết để họ có thể báo cáo lại cho người khác (có lẽ các đồng nghiệp của họ, hoặc có lẽ là độc giả của họ). Thiết kế cho họ bằng cách cung cấp một bản tóm tắt rắn và các thông tin như thế nào-nó-tác phẩm. | 68 DESIGNING FOR THE SOCIAL WEB Fact-finders. These folks are doing reconnaissance and don t plan on using your software just yet. They want enough detail so they can report back to others perhaps their colleagues or perhaps their readership . Design for them by providing a solid summary and how-it-works information. Skeptical. These folks basically want to prove to themselves that your software isn t what they want. They want to find out that the software they re currently using is a better solution so they don t have to go through the pain of switching. These folks present an interesting opportunity. Design for them by providing lots of evidence that other people are happy using your software. Creating a Sign-up Framework A sign-up framework is the set of information and resources we provide to people who are going to be signing up for our application. It may contain one or more of the following An elevator pitch a tagline or some other pithy explanation of service Graphics or illustrations that show how your software works Carefully crafted copywriting that describes your software In-depth feature tour or feature pages Video or screencast showing actual use Get people started using the software as early as possible Evidence of other people using your software successfully What a Good Sign-up Framework Does The job of a sign-up framework is to help people make the jump from being interested in your software to being a first-time user. A good sign-up framework maintains and hopefully increases any momentum a person brings with them to your application. To maintain that momentum a sign-up framework must do the following Clearly communicate the capabilities of the software Allow a person to decide if the software is right for them Answer any outstanding questions people have about the software CHAPTER 4 DESIGN FOR SIGN-UP 69 Confirm or refute any preconceptions people have about the application Get people actually using the application to get stuff done Let people .
