THE SUPERSTOCK INVESTOR PHẦN 2

Tất cả các nhãn hiệu hàng hoá là thương hiệu của chủ sở hữu của họ. Thay vì đặt một biểu tượng thương hiệu sau mỗi lần xuất hiện của một tên đã đăng ký nhãn hiệu, chúng tôi sử dụng tên trong một, Bất cứ nơi nào bạn nhìn, "chuyên gia" đang quay thực tế để thúc đẩy một chương trình nghị sự. | This page intentionally left blank. CHAPTER THREE Stock Selection F or most investors the traditional method of stock selection goes something like this You re sitting in your office trying to figure out where to go to lunch and the phone rings. It s your broker. Hello Mr. Spinelli Yes Tom Hayden from Dewey Pickum Howe. Oh. Hi Tom. Listen Mr. Spinelli our research department has come out with their stock pick of the week. I m thrilled. What is it General Electric. We think it s a great company at these prices. You need a research department to tell me General Electric is a great company Well no the thing is we think they re going to beat the street estimates by around a penny a share. General Electric has tripled over the past four years. It s doubled over the past year and a half. Now you tell me to buy General Electric Well we What else do you like We like Dell Computer. Dell Computer Yes. Our research department thinks it s a I know it s a great company. What else 19 Copyright 2001 The McGraw-Hill Companies Inc. Click Here for Terms of Use. 20 PART ONE The Making of a Superstock Investor Uh . . . IBM Listen Tom no offense but I can hear about every one of these stocks a hundred times a day on CNBC. I can give you the entire list by heart. I already own six mutual funds and these stocks are in every one of them. Every one Why don t you guys recommend a stock like WMS Industries That s a great turnaround story that nobody s talking about. Plus the Chairman of Viacom has been buying this stock on the open market and he owns 25 percent of the company. He obviously thinks it s undervalued. Maybe he ll make a takeover bid. WMS Industries Yeah. Uh . . . Let s see. Here it is. Well they have no debt. And they have lots of cash. Exactly. It s a great situation. Well no . . . You see if they have no debt and they have lots of cash we probably wouldn t recommend it. Why not Well because they probably wouldn t need to do any investment banking business. Any what Investment

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