Cả ngày của tôi là gián đoạn theo định hướng, "một người trong cuộc. "Thời gian là tài sản có giá trị nhất của tôi. Bạn đã có để chuyển đổi bối cảnh, các vấn đề, và các khuôn khổ tất cả các thời gian. Một số người như thế, một số người ghét nó "nội bộ nói rằng một khi một nhà tư bản liên doanh được thành lập, lối sống có thể được tốt hơn so với trong harddriving ngành công nghiệp tương tự, được trả lương cao. . | Recognizing that fact I crafted a letter that apologized unreservedly for the poor product quality and offered each person who had purchased one of the substandard items a big savings on some kindred products of good quality that we had picked up at incredibly low wholesale prices. We invited the customers to simply call and tell us which product or products they wanted. The customers were assured that immediate shipment would follow and that their account with us would be adjusted accordingly -refunding the difference or billing their charge card the additional amount. The customers loved us. They were able to dump a terrible purchase and pick up some quality things they really wanted. Everybody - including my client - came out of that experience a winner. The standard guarantee is to offer customers their money back if they return the product within 30 days. A stronger guarantee is to let them try your product free of charge billing them only after 30 days have expired. Stronger still is the pay only if it validates guarantee The customer pays only if your product or service delivers them a value that is say five times the product price. One client of mine who does industrialscale carpet cleaning in a New England state tied a skyrocket to his growth by using risk reversal. He talked a furniture chain into letting him test an offer of lifetime upholstery cleaning with each sale of their furniture pieces. The effects were immediate and dramatic. Sales of furniture jumped and my friend got all kinds of referral business and back-end sales in the process. He hadn t spent a dime of his own money on advertising the furniture people worked the lifetime cleaning offer into their own ads. My friend told me that the fallout from that strategy - one combining risk reversal joint venturing and for him the use of no-cost outside marketing - gave him more business in just three months than he had done all of the preceding year. Sure a few people may take advantage of your .
