Phụ lục: Phương pháp điều tra khảo sát toàn cầu về Quản trị chiến lược Công nghệ được phát triển bởi một nhóm nghiên cứu đứng đầu là Giáo sư Edward B. Roberts của trường MIT Sloan quản trị và Chủ tịch của Pugh-Roberts Associates, một bộ phận của PA Consulting Group, hỗ trợ bởi LauriMitchell, trước đây là của Pugh-Roberts Associates. | WRITING AN EFFECTIVE BUSINESS PLAN Finish this section of your plan last. Executive Summary What is it This is a concise summary of the business opportunity however it covers all important components of the plan. Asa future-oriented two-page document it demonstrates your knowledge of the business opportunity and proves that any investment in the venture will yield a good return. Why is this information important It is important to develop a concise description of your business to capture the interest and support of the reader. The readers may include partners potential investors lenders or regulatory agencies. An investor may read the executive summary to decide if they should read the remainder of the plan. It must create excitement to entice the reader to continue reading. Where do I conduct my research Your summary is supported by documentation from the main body of your Business Plan. The executive summary should not introduce information that is not reinforced in other sections of the plan. 10 the entrepreneurship centre WRITING AN EFFECTIVE BUSINESS PLAN DRAFT Executive Summary What do I include Introduction to your business opportunity zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz Marketing Highlights Product service distinctive features Target market summary Competitive analysis Key marketing strategies Operational Highlights Critical legal issues related to your business Supplier summary Management team overview - critical roles and pertinent skills Financial Highlights Summary of financial requirements and projections Equity investment of owners the entrepreneurship centre 11 WRITING AN EFFECTIVE BUSINESS PLAN Company Profile What is it It is a snapshot of your business and who is involved in it. Company Profile - Sample Form of Business Sole Proprietorship registered in the Province of Ontario May 2000 Owners My Name Name of Business New Business Business Start Date July 2000 Business Operation Full time venture Monday to Friday 7 00 . to 6 00 .
