quan trọng để phát triển một chiến lược sẽ thấp hơn tỷ lệ doanh thu của các tiêu chuẩn công nghiệp và khu vực. Sử dụng phần mềm mà công ty sử dụng để quản lý các dự án xây dựng cá nhân, Bob bắt đầu một dự án riêng của mình, được gọi là "đảo lộn doanh thu," hoặc "OT" cho ngắn. | importantly to develop a strategy that would lower turnover rates to that of the industry and regional standards. Using the very same software that the company employed to manage individual construction projects Bob initiated a project of his own called Overturning Turnover or OT for short. Bob was the solo staff person on the project no one reported to him all responsibilities were up to him. On top of that the owner had precious little time to spend with Bob as he was often up to the state capitol to lobby on certain issues and was the chief marketer for the company as well as the chief purchasing officer. So Bob laid out a plan on his own based on his experience in the industry. He knew that he would need to talk to each of the foremen to get their views several of their assistants and the onsite crew chief and vocal leaders. TIP Bob chose to eyeball each of the construction sites and talk to all the players involved face to face as opposed to using the telephone even though many of the foremen would have opened up to him over the phone. Bob felt certain that the key to successfully completing this project and devising a strategy that would overturn turnover would be found largely at the sites themselves. In the days that followed Bob made the rounds carved out some time with all of the participants he thought to be important to speak to and carefully logged in his notes. Arm Chair Analysis Versus Onsite Observation After just his third visit to a construction site Bob had what he thought was a breakthrough but wanted to confirm his findings and continued to maintain his visitation schedule. Bob s major observation was that the project foremen were largely white Anglo-Saxon English-speaking males this was no surprise to Bob whereas over the years there were increasing numbers of foreign-born workers who comprised the construction crews. The company s far-flung empire stretched out over several counties and included projects in major urban and suburban areas from
