STRATEGIC AND OPERATIONAL ELEMENTS OF AN INTERNET MARKETING PLAN | STRATEGIC AND OPERATIONAL ELEMENTS OF AN INTERNET MARKETING PLAN BUSINESS OVERVIEW TYPE OF BUSINESS ENVIRONMENT SCAN TRENDS IN DEMAND POLITICAL LEGAL ETHICAL SOCIAL CULTURAL COMPETITION OFF LINE TECHNOLOGY PHYSICAL MARKETING RESEARCH POTENTIAL USERS OPINION SUPPORT FROM WITHIN THE ORGANIZATION MARKETING RESEARCH PROCESS PROBLEM OPPORTUNITY DESIGN DESCR. CAUSAL METHOD . SURVEY SAMPLING COLLECTING DATA ANALYZING DATA REPORT INTERNET MARKETING OBJECTIVES SMART STAGE FIT WITH MARKETING OBJECTIVES OR SEPARATE PILOT ORGANIZATION ESTIMATION OF BUDGET IN-HOUSE AND OUT-HOUSE RESOURCES TASK FORCE HMR .
