INTERNET MARKETING STRATEGY | INTERNET MARKETING STRATEGY WHAT WHY WHERE WE ARE WHAT WE WANT AND HOW TO GET THERE FRAMEWORK INFLUENCES CSF S P S IMPLEMENTATION ISSUES WHY ON LINE ADDED VALUE FOR BUSINESS CUSTOMERS CONSEQUENCES FOR THE BUSINESS ADDED VALUE COMPANY Main value factors 1. Market attractiveness - new product market combinations 2. Extending sales proposition - focus on competitiveness RELATIONSHIPS 3. Recourse exploitation . extensive catalogues B-B ordering on line - cost cutting 4. Combinations other factors FRAMEWORK Company strategy E-commerce strategy I-marketing strategy in module 12 Define Internet marketing plan Design site create web shop dmplement site Monitor metrics Review and modify VISION MISSION GOALS ENVIRONMENT ANALYSIS INT. EXT. ES TEST 1. Product characteristics Does the product need to be physically tried or touched before it is bought 2. Familiarity and confidence The degree to which consumer recognizes and trusts the product and brand 3. Consumer attributes fits the electronic buyer behavior with the product . target group VISION Dream Vision and mission Think Strategic analysis Dare Strategic choices Do Implementation .
