Để hiểu quảng cáo hoặc để tìm hiểu ngay cả nguyên lý cơ bản của nó, người ta phải bắt đầu với quan niệm đúng. Thành công và thất bại trong bán hàng đều phụ thuộc vào hai nguyên nhân là quảng cáo bán hàng và nghệ thuật bán hàng. Vì vậy, mọi câu hỏi quảng cáo cần được trả lời bằng các tiêu chuẩn của nhân viên bán hàng | In the first method limiting the quantity you are presenting a fixed number of widgets available for sale. After they re gone that s it. Some good ways to limit the quantity include only so many units made or obtained selling off old stock to make room for new limited number of cosmetically-defected items or a fire sale only a limited number being sold so as not to saturate the market etc. In the second method limiting the time a deadline is added to the offer. It should be a realistic deadline not one that changes all the time especially on a website where the deadline date always seems to be that very day at you return the next day the deadline date has mysteriously changed again to the new day . Deadlines that change decrease your credibility. This approach works well when the offer or the price will change or the product service will become unavailable after the deadline. The third method limiting the offer is accomplished by limiting other parts of the offer such as the guarantee bonuses or premiums the price and so on. When using takeaway selling you must be sure to follow-through with your restrictions. If you say you only have 500 widgets to sell then don t sell 501. If you say your offer will expire at the end of the month make sure it does. Otherwise your credibility will take a hit. Prospects will remember the next time another offer from you makes its way into their hands. Another important thing you should do is explain the reason why the offer is being restricted. Don t just say the price will be going up in three weeks but decline to tell them why. Page 25 of 27 Here are some examples of good takeaway selling Unfortunately I can only handle so many clients. Once my plate is full I will be unable to accept any new business. So if you re serious about strengthening your investment strategies and creating more wealth than ever before you should contact me ASAP. must act by date at midnight in order to get my 2 bonuses. These .
