A fisherman went to a sporting goods store, The salesman offered him a lure for bass, painted eyes, hooks and imitation bugs. The fisherman asked: 'do fish like this stuff?' The salesperson responded: 'I don't know; I don't sell to fish.'" Joe Griffith | Tài liệu tham khảo - Do You Know Where Your Customers Are A fisherman went to a sporting goods store The salesman offered him a lure for bass painted eyes hooks and imitation bugs. The fisherman asked do fish like this stuff The salesperson responded I don t know I don t sell to fish. Joe Griffith It is a mistake to think you intuitively know who your customers are where they are and how many there are. To succeed you must reach the right market and if you think you are too busy to find out about your market maybe you are courting failure. Who Are They Wealthy entrepreneurs do know Can you visualize what your average customers are like Are they other business firms Government agencies or institutions Individual consumers What ages Are they married Do they have children Is it important What are their interests and or hobbies What education do they have What profession or occupation is most common Are religious or political ties important What habits do they have How do they spend their money What do they want from life While you may not have the answers to all such questions you should have some understanding of your customers and why they buy what they do. And you probably do. But if you have not crystallized your thoughts about your customers you should before planning any advertising or promotions. You may find it helpful to create a profile in your mind or on paper of how you perceive your average customer. As you develop your product your service plan your location or create the theme of your business the image or profile of your average customer must influence your plans. Where Are They Even if you know who they are you should know where they are. If you do not how are you going to contact them Do they live in a specific area or town- city Are they city-dwellers suburbanites rural folk Are they clustered or widespread Are they local regional or national - even international Tài liệu tham khảo - The major .
