Tham khảo tài liệu 'european broad casting law and policy part 5', văn bản luật, bộ máy hành chính phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | access 135 Access Directive do give some indication of what is meant by non-discriminatory . Arguably these provisions limit the possibility of EPG operators bundling a content provider s placement on the EPG with a requirement that it takes other Other questions remain. In particular are these terms to be assessed in the context of competing commercial undertakings or should they take into account the fact that some broadcasters at least may be under specific obligations to fulfil societal goals Whilst the answer to this question is not clear that answer obviously has an impact on the viewing experience. FRAND terms can still be expensive an issue that Oftel in the UK recognised. Its approach70 sought to restrict excessive profits but still allowed platform providers to take into account levels of risk. This is particularly important given the rapid pace of technological development in the communications sphere and the need to introduce infrastructure not just in terms of the service provider s network but also in terms of the individual s reception equipment. One particular problem relates to the costs of persuading viewers to acquire the necessary new technology. If subsidies are used should the network operator be able to recover these or a portion of them via access charges An important question is raised here namely whether public service broadcasters can afford the market price especially across a number of platforms. In its decision under general competition law in Newscorp Telepiu 71 the Commission required the platform operator to supply technical services at fair transparent non-discriminatory and cost-orientated conditions thus limiting how much the operator could charge third-party content providers for the necessary service. This was not however aimed at the specific position of public service The obligation in the directive is to negotiate it is only SMP operators that might have the obligation to allow access. In general
