Marketing Manager Course - Chapter 03

Tham khảo tài liệu 'marketing manager course - chapter 03', kinh doanh - tiếp thị, kỹ năng bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Chapter 3 ManagingManaging SocialSocial ResponsibilityResponsibility andand EthicsEthics McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives After reading this chapter, you should be able to: zApply the four key ethical criteria that managers and employees should use when making business decisions. zUnderstand why businesses establish codes of ethics as a method of guiding employee conduct. zRecognize ways to encourage ethical behavior in business. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives(continued) zMake ethical decisions in morally challenging situations. zValue corporate social responsibility. zUnderstand the influence of various stakeholders on a company’s priorities, policies, plans, and goals. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Ethics and social responsibility should be high- priority concerns of all members of an organization, not just managers and executives. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. What are Business Ethics? zEthics are principles that explain what is right or wrong, good or bad, and what is appropriate or inappropriate in various settings zBusiness ethics provide standards or guidelines for the conduct and decision making of employees and managers. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. What are Business Ethics? (continued) zWithout a code of ethics: ¾There is no consensus regarding ethical principles ¾Different people will use different ethical criteria in determining whether a practice or behavior is ethical or unethical zBusiness ethics are not the same things as laws. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Ethics Approaches zPeople utilize different ethical value systems zThese systems are based on: ¾Personal experiences ¾Religious background .

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