Marketing Manager Course - Chapter 06

Tham khảo tài liệu 'marketing manager course - chapter 06', kinh doanh - tiếp thị, kỹ năng bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Chapter 6 DecisionDecision MakingMaking McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives After reading this chapter, you should be able to: z Know how to implement the six stages of management decision making. z Apply the criteria of quality and acceptance to a decision. z Recognize the characteristics of management decisions: programmability, uncertainty, risk, conflict, and decision scope. z Reap the advantages and avoid the disadvantages of group decision making. z Develop the skill of time management to allow adequate time to make decisions. z Know when to delegate, and do so wisely. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Introduction z Making decisions under conditions of risk and uncertainty is one of the most important activities that managers engage in. z Generally, there is a lack of information and a limited amount of time available to make the decision. z Procrastinating and not making a decision sometimes has greater risk than making it. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Decision Making z The process of identifying problems and opportunities and resolving them. z Management decisions can be made by managers, teams, or individual employees, depending on: ¾ The scope of the decision, and ¾ The design and structure of the organization. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Characteristics of Management Decision Making Programmability D ecision Scope U ncertainty C onflict Risk Crisis McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Characteristics of Management Decision Making (Cont) Programmed Decisions Programmability Non-programmed Decisions Certainty Uncertainty Uncertainty McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Characteristics of Management Decision Making (Cont) zRisk – occurs .

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