Marketing Manager Course - Chapter 08

Tham khảo tài liệu 'marketing manager course - chapter 08', kinh doanh - tiếp thị, kỹ năng bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Chapter 8 EntrepreneurshipEntrepreneurship McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives After reading this chapter, you should be able to: zDistinguish between an entrepreneurship and a small business. zDevelop negotiation, networking, and leadership skills that can help you as an entrepreneur. zRecognize why some entrepreneurships fail. zAnalyze the advantages and disadvantages of the legal forms of enterprises. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives(continued) zLearn how capital is raised through debt and equity financing and recognize the merits of each approach. zEvaluate alternative forms of entrepreneurship, such as franchising, spin-offs, and intrapreneurships. zRecognize and evaluate entrepreneurship as a career path and a source of innovation and new job opportunities. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Introduction zCreating a new enterprise is one of the greatest management challenges. zEntrepreneurs have built successful companies by being able to exploit unmet needs in the market. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. What is Entrepreneurship? zThe process of creating a business enterprise capable of entering new or established markets. zIt involves deploying resources and people in a unique way to develop a new organization. zAn entrepreneur is an individual who creates an enterprise that becomes a new entry to a market. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Entrepreneurship Myths zMyth 1: Entrepreneurs are born, not made. zMyth 2: It is necessary to have access to money to become an entrepreneur. zMyth 3: An entrepreneur takes a large or irrational risk in starting a business. zMyth 4: Most successful entrepreneurs start with a break-through invention. zMyth 5: Entrepreneurs .

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