Tham khảo tài liệu 'the craft of scientific presentations - m alley (springer 2003) episode 2', kỹ thuật - công nghệ, cơ khí - chế tạo máy phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Introduction 11 these areas is so weak that it distracts the audience from the content of the presentation then the presentation has not reached its potential. One perspective of presentations not considered in this book is content. An assumption for all the advice in this book is that the technical content of the presentation is worthwhile. Otherwise it does not matter how well designed the projected slides are or how smooth the delivery is The presentation is doomed. Interestingly in science and engineering there exists a deep-seated distrust of a noticeable style what many refer to as glitz. Certainly style without content reduces to entertainment. If you are going to dazzle the audience in a scientific presentation you should do so with your content your ideas findings and conclusions rather than with your style the way that you present that content . However that is not to say that style is unimportant quite the contrary. Style is the vehicle for communicating the content. Presentations without attention to style often leave little of value in their wake. Granted the content has been presented but not in such a way that the audience understands it or realizes its importance. Strong presentations require both content and style. Content without style goes unnoticed and style without content has no meaning. Chapter 2 Speech The Words You Say Desperately eager to reach his students his sensitivities sharpened by his own past difficulties Oppenheimer made it a point to pay as much attention to the troubles of his charges as to the intricacies of his subject. His language evolved into an oddly eloquent mixture of erudite phrases and pithy slang and he learned to exploit the extraordinary talent for elucidating complex technical Daniel J. Kelves Simply put speech is what you say in a presentation. A speech targeted to the audience is essential for a presentation s success. Consider J. Robert Oppenheimer s early lectures given at California-Berkeley in 1929.