Marketing Manager Course - Chapter 13

Tham khảo tài liệu 'marketing manager course - chapter 13', kinh doanh - tiếp thị, kỹ năng bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Chapter 13 LeadershipLeadership McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives After reading this chapter, you should be able to: z Distinguish between management and leadership. z Recognize how leaders use different power bases to exercise influence. z Differentiate effective from ineffective leaders. z Identify and apply the major theories of leadership. z Identify organizational characteristics that determine the need for and importance of leadership. z Strengthen the values and ethics of an organization through leadership. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. What Makes A Leader Effective? z Ability to influence other people z Has a vision – ideas or objectives that clarify to others where they should be headed z “Sells” the vision by articulating it in a compelling and persuasive manner z Encourages followers to establish appropriate implementation activities to support the accomplishment of the vision McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. CompareCompare LLeadeaderersshhiipp MM aananaggeemm eentnt ContrastContrast McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Practices Associated with Leadership by Managers zz PlanningPlanning andand organizingorganizing zz SupportingSupporting zz ProblemProblem solvingsolving zz ManagingManaging conflict conflict and and team building zz ClarifyingClarifying team building z Networking zz InformingInforming z Networking z Delegating zz MonitoringMonitoring z Delegating z Developing and mentoring zz MotivatingMotivating z Developing and mentoring z Rewarding zz ConsultingConsulting z Rewarding zz RecognizingRecognizing McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Power CoCoeerrcciiveve PoPowweerr ReRewwaarrdd LeLeggiititimamattee PoPowweerr PoPowweerr ExExppeerrtt PoPowweerr ReReffererenentt .

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