Tham khảo tài liệu 'scientific writing - a reader and writer's guide - j lebrun (world 2007) episode 7', kỹ thuật - công nghệ, cơ khí - chế tạo máy phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 108 Scientific Writing A Reader and Writer s Guide the modified method or the method for this modification It would be more informative and more compelling. Author You are quite good at this. Thank you so much for assisting me in this dialogue. Scientist Not at all1. Less time than you think Have you ever considered how readers access your title and read it I do not mean to be a killjoy but your title is not read it is scanned within 2 seconds at the most. Appalling isn t it You spend 9 months researching and 2 full weeks writing the paper but readers will decide whether to read your paper or not in a second or two If you do not generate interest in that extremely short time forget about being read forget about citations and forget about making an impact on science. Your title is usually one of many titles retrieved by the search engine and presented in list form. It may be anywhere on the list. Reading a list is not like reading text in the context of a paragraph. Each item on the list stands alone without context. The only thing you know is that every title on the list contains one or several of your search keywords. What does one have time to do in 2 seconds Word spotting mostly. You will pay more attention to the words that surround the search keywords. The rest of the title will be glided over. A short title is better than a long one but an easily understood long title is better than a short title whose nouns need unpacking to be understood. You need to impress. To do that you have less than 2 seconds of the reader s time Title The Face of Your Paper 109 Six Techniques for Improving Titles Placement of contribution upfront in a title In a full sentence containing a verb new information usually appears at the end stress position and old information at the beginning topic position . In a verbless title however the situation is reversed new information . the contribution appears at the beginning and the known less specific information at the end. Addition of .
